Union-Local Mail Center 6/8/2010 12:00:00 AM "Going Green" has never been easier! Union-Local is proud to introduce a new feature that has the potential to save you money and drive more members to your website. The Union-Local Mail Center is a new tool that allows you to create email campaigns and send mass emails directly to your existing user base. This tool is fully integrated into our customer Admin Console and is compliant with the CAN-SPAM Act of 2003. Current Union-Local customers can sign up for the Mail Center by clicking here and filling out a form on our website. Visit our Features page to read more about the Mail Center. How can the Mail Center save our local money? Many locals send out monthly newsletters to their members to inform them of the latest news and events within the organization. There are many fees associated with printed newsletters, including print fees and postage, that can drive the cost per newsletter up to almost $1.00. By sending electronic newsletters, not only can you reduce your environmental impact, but you can drive your cost per newsletter down to less than $0.01. Sending email newsletters using the Union-Local Mail Center costs as little as $0.008 which is a 99% reduction in cost. How can the Mail Center help us drive traffic to our website? You spend valuable time posting important information for your members on your website, and you want them to visit your site frequently to be up to date on all union related matters. By publishing information to your members through email campaigns you can get a greater percentage of your members registered on your site, if they are interesting in receiving these important updates. You can also use the emails to link back to content on your website and inform your members about important information posted for them. Why is it important to use a well managed service when sending mass emails? In 2003 the United States Congress enacted the CAN-SPAM Act of 2003. This law established a set of standards for the sending of mass emails, and charged the FTC with its enforcement. These rules include the need to provide the recipient with a way to opt in and out of email campaigns, as well as certain information that needs to be provided within each email. The Union-Local Mail Center complies with all of the rules within the CAN-SPAM act, and is a safe way for you to send out mass emails to your members. Your users can manage their email settings directly from their user profile, which reduces the amount of effort for you to manage an external mailing list. From the beginning Union-Local has been committed to making new features available to you as cost effectively as possible. There are recurring costs to us associated with providing the Mail Center service, so we are providing this feature as an optional add-on. We believe our pricing model is competitive with other email marketing products on the market, and we can provide the additional benefit of having the service integrated directly with your website. Please see the chart below which describes our current Mail Center options (this information is also available on our website): Package Cost / email Cost / month 500 emails/month $0.02 $10 2,000 emails/month $0.01 $20 5,000 emails/month $0.008 $40 > 5,000 email/month $0.008 Variable Overage deposit $0.02 Variable   Tweet